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The former involves the difficulty in reconciling two opposing ideas. In the classic book When Prophecy Fails , psychologist Leon Festinger and his co-authors described what happened to a UFO cult when the mother ship failed to arrive at the appointed time. The backfire effect, Shermer explains, is the weird notion where being corrected actually makes some people feel more correct in the original faulty belief.

All of this is a fancy way of saying that we believe whatever we think is right, and we are not above a little embroidering of reality to fit that belief.


In some instances, higher intelligence can lead to faulty thinking. That seems harder than ever in an age of fake news, strong media bias and relentless spin. Tracy Moore is a staff writer at MEL. Please note that because a third party vendor manages your purchases of virtual currency for use the Services, we do not have access to your credit card or billing information.

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Be advised that this Privacy Policy does not apply to this and other third-party vendors. DoubleDown Online Advertising DoubleDown utilizes online advertising, including displaying DoubleDown advertisements to you across the Internet on websites and in applications. We collect information about which of our advertisements are displayed, which advertisements are clicked on, and on which web page the advertisement was displayed.

Third Party Advertising DoubleDown permits third parties to place advertisements on our properties, including our Website, Apps and the Services. When advertisers or advertising networks place advertisements on DoubleDown properties, they may collect or we may share the following types of information from within our properties:.

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After clicking on a third-party advertisement, you may no longer be on a website or other property hosted by DoubleDown or the social network through which you are playing our games. Be advised that any personal information that you disclose in connection with a third-party online advertisement is not governed by this Privacy Policy. See below for information on how to opt-out of being served online advertising by third parties. Offer Walls DoubleDown games or their purchase pages may display an "Offer Wall" that is hosted by a third-party provider.

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The offer wall allows third party advertisers to provide virtual currency or other rewards to players in exchange for interacting with an advertisement or for completing a marketing offer that may include signing up for an account with one of those advertisers. These offers are not made by DoubleDown. These offers may be shown to you based on certain technical information, like your geographic area or de-identified demographic information.

After clicking on one of these offers, you will no longer be on a site hosted by DoubleDown or the social network through which you are playing DoubleDown's games.

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Why did President Obama double up on 'double down'?

Emails and text messages we send you may include a web beacon that tells us whether and at what time you have received or opened the email or clicked a link within the email. If you do not want us to your personal information in this way, or to provide your personal information to third parties for their marketing purposes, please uncheck the appropriate box when you register or complete a purchase order.

Use of Passive Information DoubleDown collects passive information for purposes of tracking and analyzing user preferences and trends in order to improve the quality and design of the Services and to create new features, promotions, and functionalities; for editorial and feedback purposes; for marketing and promotional purposes; for content improvement; and to customize the Services.

This information may also be shared with advertisers and our business partners on an aggregated anonymous basis. Advertisers or advertising networks may collect the foregoing information through the use of tracking technologies like tracking pixels, browser cookies, and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.

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Unless we inform you otherwise, these companies are not permitted to use your personal information for any other purpose.

DoubleDown will not disclose your personal information to third parties except in the following circumstances: 1 We may disclose personal information in response to legal process; for example, in response to a court order or a subpoena; 2 We may disclose personal information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Use, or as otherwise required by law; 3 We may disclose personal information if we are acquired by or merged with another company or in the unlikely event that DoubleDown is dissolved; 4 If we need to disclose your personal information to provide the product or service you have requested;; 5 We may disclose personal information to third parties for analytics purposes.

A popular boardroom buzzword for a couple of years, the term has spread its way through politics, corporate communications and the media. Clark D-NY invoked it, declaring that America needs to "double-down our efforts and bring the Haitian people some semblance of security. Sponsored Links. Tags Brian Crecente buzzword buzzwords Columns double down double down chicken sandwich double down sandwich Double Down:sandwich jargon kfc kfc double down kfc double down sandwich.

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